There are also some agents who propose different kinds of listings, known as “pocket listings”. Since nine out of ten buyers are searching online, it’s the MLS that is real estate agents’ #1 tool for generating buyer exposure for their listings. The local MLS has listings that feed out to every brokerage and agent website in your area, and even nationwide in many cases. They offer a wide range of options to get exposure for the homeowner’s property. “Home sellers today are often approached with a variety of marketing strategies from potential listing agents. I couldn’t have said it better myself and he has much more authority… A pocket listing is a slang term used in the real estate industry and addressed by Sam Debord, a managing broker of Seattle Homes Group with Coldwell Banker, Danforth, and a state director for Washington Realtors.Īccording to Debord, a pocket listing is a strategy for selling a home that limits the exposure of the listing “to just a small pool of potential buyers and to not publish it on the local MLS for all buyers to see.”ĭebord had this to say about pocket listings that I find worth sharing. If you’ve been around a REALTOR® you may have heard him/her refer to a “pocket listing.” They may have even tried to persuade you to let them list your house as a pocket listing.
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